Case Study

Emma Heming Willis

“I’m so thankful to November Design for creating a brand and website that not only reflects my story, but also offers a space where others can find support, understanding, and connection. They brought clarity, heart, and purpose to every detail and I’m proud to share this site knowing it’s here to help someone else on their journey.”

— EMMA HEMING WILLIS

established branding

Emma’s brand identity was crafted around genuine connection with her audience and heart for her mission-driven brand.

The website is strategically structured to guide her audience toward the solutions they’re seeking, with strong conversion rates on helpful resources.

increased conversions

With thoughtful craftsmanship, understated attention to detail, every touchpoint of the brand is designed to resonate empathically.

crafted resonance

THE GOAL

To shape a meaningful narrative, establish a trusted voice, and create a digital space rooted in connection, care, and credibility.

Emma Heming Willis—devoted wife, mother, and advocate—found herself navigating an unthinkable reality following her husband Bruce Willis’s diagnosis. In the midst of caregiving, she uncovered a wealth of invaluable resources, expert guidance, and emotional support—many of which remain out of reach for the broader community facing similar diagnoses. Emma knew she wanted to create a space where she could share these resources with her audience.

As Emma prepared to launch her book, The Unexpected Journey, she came to November Design Studio to translate her deeply personal experience into a brand that could serve others. The goal was to create a unified identity and digital platform that felt like a trusted companion—one that offers clarity, compassion, and connection for care partners navigating the complexities of dementia and FTD.

Services:

BRAND STRATEGY

BRAND IDENTITY DESIGN

CUSTOM WORDPRESS WEBSITE DESIGN

BRAND VOICE

BRAND MESSAGING

THE RESULT

A brand that feels like a lifeline—supportive in tone, intentional in design, and grounded in real human experience.

The result is a thoughtful and emotionally resonant brand ecosystem designed to meet people exactly where they are. Rooted in a supportive and adaptable voice, Emma’s brand balances empathy with strength—offering both a soft place to land and a steady source of guidance.

Her custom website serves as a virtual headquarters: a resource hub, a gathering place, and a reflection of her mission to ensure no care partner feels alone. Through intentional storytelling, elevated design, and a clear strategic foundation, the brand invites connection while reinforcing Emma’s credibility as both an advocate and trusted source.

With this foundation in place, Emma is able to extend her reach far beyond her personal circle—creating space for community, offering access to expert insight, and reframing what it means to navigate caregiving with resilience, optimism, and support.