Case Study

TAILORED
PREMIER

“As a Business Strategist and agency founder I have had the opportunity to work with hundreds of female founders in the creative space. When I met Marisa I was in the process of transitioning the level of clients in which we work with and needed our website to highly reflect this. Given the amount of projects we were working on, I didn’t have the bandwidth to manage this website overhaul and gave her full creative decision making ability. She blew me away with what she was able to methodically create for my brand and direction in which we were headed. November Design Studio is thorough, responsive, detail oriented and an absolute joy to work with. I have zero hesitations in referring NDS to anyone in my network or my clients. 20/10 recommend!”

— JESSICA MARX

updated branding

Every element was carefully considered to emulate the quality, expertise, and high-end experience she and her team provide at Jessica’s business advisory firm.

The website refresh brought new life to the user journey, simplifying navigation, providing updated information, and delivering a polished online presence that resonates with their audience.

improved website flow

The colors are intentionally calming, mature, polished, and professional, symbolizing growth and appealing to the high caliber clientele they now serve.

refined details

A Timeless Brand Identity and a Streamlined Online Presence that Reflect Quality and Growth.

THE GOAL

For Jessica’s rebrand, every element was carefully considered to emulate the quality, expertise, and high-end experience she and her team provide at her business advisory firm. With a new business name reflecting the expansion of Jessica’s business and growing team, the branding needed to align.

We were intentional with the font selection; the serif feels refined, mature, and elegant while maintaining simplicity with a modern feel. We created custom typographic treatments, like the hand-drawn “R” detail to pull in a touch of femininity and elegance. The subtle adjustments made to each letter’s alignment and placement gives a result of order, polish, and stability to the logo; all qualities that Jessica and her team embody in their work.

A website refresh backed by our central purpose — to make a smooth and inviting experience for potential and existing clients alike; speaking to the high-end luxury programs Jessica offers to successful and aspirational businesswomen.

Leading up to Jessica’s retreat and the launch of her new podcast, she needed a website refresh to appeal to the audience that she’s now targeting and working with.Along with a polished, professional design update, @thejessicamarx’s website needed a Squarespace update to allow for much smoother navigation.