Served as Lead Designer for a luxury stationery and lifestyle brand, shaping products, marketing materials, and retail experiences across print and digital touchpoints. Led design for the 2016 product collection debuting at the National Stationery Show in New York City, with a focus on typography, craftsmanship, meticulous print production, and timeless brand expression. Designed invitation collections for a collaboration with Paperless Post and led the relaunch of the brand’s custom wedding invitation offering for boutique clientele.